6 Tips To Prepare For A Restaurant Photoshoot

Whether you opening a new restaurant, working with a new Executive Chef, or refreshing your restaurant's website, it is vital that you have high quality of images of your restaurant and food. In today’s digital age, many diners explore restaurants online before making a decision. Professional photos on your website, social media, and review sites can help capture the attention of potential customers. Quality photos are a powerful tool for attracting, engaging, and retaining customers, making them a crucial investment for any restaurant.

Preparing for a restaurant photoshoot involves a blend of planning and execution to ensure your venue and dishes look their best.

Here are six tips to help you prepare for your restaurant's photoshoot:

1. Plan Your Shots: Create a detailed shot list to ensure you cover all the essential aspects of your restaurant, from interior and exterior shots to food presentations and staff interactions. This helps keep the shoot organized and ensures you capture everything you need. Your photographer will be able to help you create a recommended shot list. This list should be created at least 2-3 weeks before the photoshoot.

2. Choose the Right Time: Schedule the photoshoot during off-peak hours to avoid the restaurant being too busy. This allows for better lighting and fewer interruptions, ensuring a smooth and efficient shoot. Make sure you block off any table space needed in your restaurant manager system and ensure all your staff that day are aware of the photoshoot.

3. Prepare the Space: Clean and declutter the restaurant to ensure a polished look. Arrange tables and chairs neatly, and make sure any decorative elements or branding materials are positioned to enhance the visual appeal. Speak with your photographer to see if any additional props will be needed.

4. Highlight Signature Dishes: Work with your Executive Chef to select and prepare your best dishes for the shoot. Make sure they are fresh and presented beautifully. Consider using props or garnishes to enhance the visual appeal of the food. Management and the Executive Chef should create a list of what foods will be served, what order they go out and the quantity. For example, are you shooting a dish with garnishes or food items that will wilt or melt? How will that effect plating? Make sure to have a plan for every dish.

5. Coordinate with the Photographer: Communicate your vision and any specific requirements with the photographer beforehand. Discuss lighting preferences, angles, and any special techniques you want to be used.

6. Communicate with your staff: We get it, FOH and BOH can be so chaotic sometimes, especially if there is a rush. Set yourself and team up for success by communicating in pre-shift meetings (or whatever suits your restaurant best) about the photoshoot. Informing your staff about the photoshoot schedule helps avoid disruptions. They’ll be aware of when the shoot will take place and can plan their tasks accordingly, ensuring that the restaurant runs smoothly during the session. Involving staff can also help boost morale and engagement.

With these tips, you'll be well-prepared to showcase your restaurant in the best possible light.