Case Study

Special Events For Your Business

At Le Muse Marketing, we specialize in creating unforgettable events that not only engage your audience but also build brand awareness and deliver ROI for your business. Whether you're planning a wine dinner, celebrity chef event, holiday brunch, or a celebration around national drink and food holidays, we’ve got you covered. We also create unique experiences like spa sound baths, wedding open houses, sales mixers, and exclusive events for clients.

From concept development to execution, we handle every detail to ensure a seamless event. Our services include event pricing, monitoring ticket sales, advertising, influencer management, and more. Our goal is to craft events that elevate your brand and leave a lasting impact on your guests.

Let us help you turn your next event into a memorable experience that strengthens your brand and drives results!

Case Study 1: Day Of The Dead Celebration

Objective:
We were tasked with creating, planning, and executing a Parade Watch Party for a city-wide Día de los Muertos event. The event had two primary components: a vibrant pre-party featuring mariachis, vendors, stilt walkers, and a nationally recognized spirit sponsor, followed by an exclusive private dinner party. The goals were to sell out tickets for the parade watch party, fill the restaurant with table sales, and attract the general public to the bar during the pre-party for special craft cocktails.

Event Highlights:

$10k in Gross Ticket Sales: The parade watch party was a sold-out event, selling out two weeks in advance, with 600 guests on the property, comprising a mix of locals and visitors.
Boosted Restaurant and Bar Sales: Restaurant and bar sales saw a 50% increase for the day, with $8k in liquor sales driven by the curated craft cocktail menu featuring our national spirit sponsor.
Private Dinner Party Success: A private dinner party for 32 VIP guests generated an additional $8k in revenue.
Widespread Media Coverage: Secured 5 features in various publications, increasing brand visibility and event recognition.
Engaging Email Campaign: Our Day of the Dead campaign email blast garnered a 35% open rate and a 7% click-through rate, boosting awareness and driving attendance.

This event not only met but exceeded the goals by driving foot traffic, boosting restaurant and bar sales, and creating a unique and memorable experience for both locals and visitors. Le Muse Marketing delivered a successful, high-impact event while maximizing ROI for the business.

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Case Study 2: Karbach Brewery Beer and Food Pairing

Le Muse Marketing was tasked with partnering with Karbach Brewery and a boutique hotel to host an exclusive food and beer pairing event. The goals were to sell tickets, drive room night bookings, and create a unique Hill Country atmosphere for guests to enjoy a creative, immersive experience.

Strategy:

We collaborated closely with Karbach Brewery and the hotel’s executive chef to curate a special menu that paired the brewery’s signature beers with elevated dishes. To transport guests into a Hill Country-inspired setting, we designed an outdoor experience on the hotel’s hilltop. We brought in picnic tables, beautiful centerpieces, and even had a custom wooden bar built for guests to enjoy while listening to live country music.

Event Highlights:

$5,000 in Gross Ticket Sales: The food and beer pairing event was a success, drawing in food and beer enthusiasts alike.
Increased Beverage Sales: The outdoor custom-built bar generated an additional $2,000 in beer and wine sales during the event.
Influencer Engagement: We hosted 3 influencers, resulting in significant social media buzz. Our social media insights saw a remarkable 130% increase in engagement that week, driving further brand visibility.
Room Nights Sold: The 32-room boutique hotel sold out for the night, including 7 VIP room packages that were secured through the event promotion.

By curating a one-of-a-kind Hill Country atmosphere and pairing it with great food, beer, and live music, Le Muse Marketing successfully achieved the goals of ticket and room sales while delivering a memorable guest experience. The event not only met sales targets but also boosted brand awareness, making it a standout success for both Karbach Brewery and the boutique hotel.