Case Study

Social Media: Case Study A

IMPRESSIONS
3,670, 191
47.8%

ENGAGEMENTS

176,715
47.2%

POST LINK CLICKS
7,064

314. 1%

The Problem: Property A faced the challenge having a consistent posting schedule, showcasing the property and roots to its city, working with outside partners, and not utilizing all of the features that social media has to offer. In this case study we managed 4 different social media pages on Instagram and Facebook with a total combined audience of 29,473. Our goal was to manage and create engaging content for a luxury hotel with a spa and restaurant while partnering with influencers to boost brand visibility across social media. The focus was on leveraging Facebook and Instagram, to generate significant growth in impressions, engagement, and website traffic.

The Solution: To achieve these ambitious goals, we executed a comprehensive marketing strategy involving the following key components:

Content Creation: High-quality, visually appealing content was produced for each platform, highlighting the hotel's luxurious ambiance, world-class spa treatments, and gourmet dining experiences. This included professional photoshoots, behind-the-scenes videos, and guest experience stories. We also partnered with city and other large organizations for cross promotion.

Influencer Partnerships: We strategically collaborated with influencers whose audiences aligned with the hotel’s target market. These influencers visited the hotel, shared their experiences on their channels, and drove engagement through exclusive offers and giveaways.

Platform-Specific Campaigns: Tailored campaigns were developed for each platform with appropriate tracking for campaigns.

The Result: The results of the year-long campaign were nothing short of outstanding, with all key performance metrics seeing significant improvement.

Impressions:
- 3,670,191 (an impressive 47.8% increase)
- A clear indication that our content reached a broader audience, primarily driven by influencer collaborations and viral content on Instagram and TikTok.
Engagements:
- 176,715 (up by 47.2%)
- This reflects the success of our content and influencer partnerships, which spurred increased likes, comments, and shares, especially on Instagram and TikTok.
Post Link Clicks:
- 7,064 (a massive 314.1% increase)
- The strategic use of call-to-action posts and influencer shoutouts encouraged more visitors to explore the hotel’s website and book services.

Conclusion

Through a well-coordinated approach to content creation, influencer partnerships, and platform-specific marketing, we successfully elevated the online presence of this luxury hotel. The impressive year-over-year growth in impressions, engagement, and clicks highlights the effectiveness of our strategy, establishing the hotel as a top destination in the luxury travel market.